For tour operators and travel businesses

You’ve created a new tour, package or travel experience. Now you need to promote it.

The details, dates and price are set, but the marketing work is just beginning: emails, social posts, ads and a plan for what goes out when.

Sell the Trip prepares it all from the information you already have—in minutes, ready for you to edit and use.

Join early access See the full example

No marketing experience needed
No marketing agency required
Nothing is sent or published automatically

You’ve createdThe tour, package or travel experience

Sell the Trip preparesThe emails, social posts, ads and schedule

How it works

Turn what you’ve created into ready-to-edit marketing in four steps.

Start with the web page, file or notes that describe your tour, package or travel experience. Sell the Trip checks the key details and asks about anything important that is missing.

northline.example/norway
Web page Word or PDF A few notes
01
Add the tour, package or experience details
Paste a web page, upload a Word or PDF file, or describe what you’re promoting in your own words.
Important details
- 12–19 February 2028
- From NOK 58,900
- Tromsø departure
- Book by 31 October 2027
02
Check the important information
Review the dates, price, inclusions and booking deadline. Correct anything that is missing or unclear.
When and where
20 Sep31 Oct
EmailInstagramFacebook
03
Choose how and when to promote it
Select emails, social platforms and ads, then choose when you plan to send or publish each one.
Your finished work
5 emails Social posts Ads Schedule
04
Review and use the finished work
Edit the wording, move dates, then copy or download what you need. Nothing is sent or published automatically.

You decide what to edit, send or publish—and when.

North Norway Aurora Expedition

See everything prepared to promote this North Norway voyage.

The voyage details, dates and price are already set. Open each section to see the emails, social posts, ads and schedule a travel business could use to promote it.

Fictional example

1IntroduceExplain the voyage
2Build interestShow the experience
3Help people decideAnswer questions clearly

Choose what to preview

North Norway Aurora ExpeditionPromoted from 20 September–31 October 2027

Email sequence

Five emails, ready to edit.

The series starts by introducing the voyage, then answers common questions before the final booking reminder.

Northline Expeditionsto expedition subscribersIntroduction

Subject: A winter voyage from Tromsø
Preview: A seven-night winter expedition from Tromsø, with guided landings and time on deck.

Small expedition ship sailing beneath sunlit snowy mountains in North Norway

MS Vindra · 40-guest expedition ship

NORTH NORWAY AURORA EXPEDITION

A winter voyage we wanted you to hear about.

Hi [First name],

We wanted our past guests and subscribers to be among the first to hear about this one. The North Norway Aurora Expedition spends seven nights following the coast aboard MS Vindra. You unpack once, join the team ashore when conditions allow, and come back to the same warm cabin and a good meal.

The voyage runs from 12 to 19 February 2028. An ocean-view twin cabin costs from NOK 58,900 and covers two guests, with meals, scheduled landings, talks, expedition boots, and safety equipment included.

If you’d like to see whether this voyage feels right for you, take a look at the itinerary. And if you’d rather talk it through, just reply—I’m happy to help.

Seven nights in an ocean-view twin cabin
Meals, expedition team, and scheduled shore landings included
Aurora watches when weather and natural conditions allow

Warmly,
Astrid Berg
Expedition Leader, Northline Expeditions

Example CTA: View the full expedition itineraryPreview only

A sender address and unsubscribe link would be added before sending.

Social posts

Each platform gets its own post.

The Instagram caption isn’t copied onto Facebook or LinkedIn. Each post is written separately.

01Instagram · Five-slide carouselOne cabin. Seven nights of changing coastline.Introduction

Board MS Vindra in Tromsø, unpack once, and wake to a different stretch of the North Norwegian coast as the voyage moves on. The North Norway Aurora Expedition runs 12–19 February 2028.

Save this for later, then view the itinerary in our profile.

Visual idea

Show deck, shore, cabin, expedition team, and changing winter light. Label any aurora image as conditions-dependent.

02Facebook · Photo and story postWhat happens when the ship reaches a suitable landing?More details

Guests travel across in small landing boats with crew assistance. There may be time to walk through a fishing village or along a snowy shore before returning for lunch. Wind and sea conditions decide what is safe, so Astrid explains the plan each morning. On our 12–19 February 2028 voyage, a shore day might look much like this.

Ask below if you are wondering whether the landings would suit you.

Read how landings work

Visual idea

Use a candid image of the expedition leader briefing guests on deck.

03TikTok · 25-second vertical video captionCan I promise the aurora? No—and neither can anyone else.More details

The voyage runs from 12 to 19 February 2028, with shore landings when conditions allow, talks, meals aboard, and a small ship that can change course with the weather. If the sky clears, we’ll invite you on deck.

Save this, then see the full voyage in our profile.

Visual idea

Open with the question, then show a real landing, coastal scenery, an onboard talk, dinner, and the evening forecast briefing.

04LinkedIn · Single-image insight postWhy doesn’t an expedition follow a rigid daily route?More details

On the North Norwegian coast, wind and sea state decide which landings are safe. Each morning, Astrid and the expedition team review the conditions, choose the best landing, and explain any changes to guests. On the 12–19 February 2028 voyage, that conversation happens before the day begins.

Review the expedition approach on our website.

Visual idea

Use an understated deck or briefing image with a visible expedition-team presence.

05Instagram + Facebook · Deadline reminderIf one question is holding you back, ask it now.Booking

Bookings for the 12–19 February 2028 North Norway expedition close on 31 October 2027. Before then, Astrid and the team can help with cabins, mobility, clothing, or what a day on board is really like.

Message the expedition team with your practical question.

Visual idea

Use one strong coastal image and the booking deadline. Avoid suggesting cabins are limited unless that information is current.

Ads

Ads for people discovering the trip and people already interested.

Each ad tells people what the trip is, what makes it worth considering, and where they can find out more.

01Instagram · Reels and StoriesShown to: People new to this tripUnpack once. Seven nights.Introduction

Spend seven nights exploring the North Norway coast by small ship. Unpack once, join guided landings when conditions allow, and enjoy all meals on board.

Cabin-window reveal of North Norway’s winter coast

12–19 February 2028 · From NOK 58,900 per cabinUnpack once. Seven nights.View voyage

Action: View voyage
Where it links: northline.example/north-norway

Visual idea

Use original vertical ship-and-shore footage with captions and no guaranteed aurora claim.

02Instagram · Feed and ReelsShown to: People already interestedSeven nights on the winter coastMore details

No one can promise the aurora. Come for the winter coast, guided landings, and seven nights of small-ship travel. If the sky clears, we’ll invite you on deck.

Travellers on a snowy shore with their expedition ship nearby

12–19 February 2028 · Meals and listed activities includedSeven nights on the winter coastSee what the week includes

Action: See what the week includes
Where it links: northline.example/north-norway

Visual idea

Use a shore landing in clear winter light. Do not show an aurora or imply a guaranteed sighting.

03Facebook · Feed and StoriesShown to: People already interestedEverything to check before you bookBooking

Still thinking about February? Review the cabin options, what’s included, what to pack, and the booking terms on the voyage page.

Expedition leader and guests sharing a blue-hour deck moment

12–19 February 2028 · Bookings close 31 October 2027Everything to check before you bookReview cabin options

Action: Review cabin options
Where it links: northline.example/north-norway

Visual idea

Use a calm cabin-and-coast image. Avoid countdown graphics and only mention availability if it is current.

04Google Search · Responsive search adShown to: People searching for this tripNorth Norway ExpeditionBooking

Sponsorednorthline.example › north-norway

North Norway Expedition · Small-Ship Voyage · Tromsø February 2028

Sail 12–19 February 2028 with guided landings, onboard talks, and meals included.

Action: View voyage
Where it links: northline.example/north-norway

Ad setup

Use varied factual headlines and descriptions that remain meaningful in any combination.

You stay in control

Sell the Trip prepares the work. You make every final decision.

Review every email, post and ad, rewrite any line, or move it to another date. Nothing is sent, published or spent automatically.

Try a different version

Example Facebook post

A winter week that begins in Tromsø

Board MS Vindra for seven nights along North Norway’s winter coast, with guided shore landings, warm meals and time on deck when the sky clears.

12–19 February 2028 · View the itinerary

Ready when you are

Ready to prepare the marketing for your own tour, package or travel experience?

Join early access. Your first complete set of emails, social posts, ads and a schedule is free when invited.

Join early access

Verify your email now. No payment required.

A tour operator writing travel emails and social posts on her laptop

Spend more time selling, less time writing.

No more starting from a blank page

Once the details are ready, the marketing work begins.

Use the itinerary, dates, prices, photos and notes you already have. Sell the Trip prepares complete emails, separate social posts, ads and a clear schedule—so you are not starting each one from a blank page.

Complete writing, not a page of ideas

Get full emails, platform-specific posts and ads ready to review and edit.

A plan for what goes out when

See what to send, where to post it and which dates to use.

Consistent details across every piece

Keep the dates, prices and inclusions consistent from the first email to the final ad.

Made for travel professionals

For businesses that create and sell travel experiences.

Sell the Trip is for people who plan, price and sell tours, packages, stays and events—but do not have time to write all the marketing themselves.

A travel guide leading a small group on a coastal walking tour

Built first for

Travel agencies and tour operators

Travellers being welcomed at a contemporary boutique hotel in Tokyo

Hotels, resorts and hospitality teams

Travellers viewing a northern fjord from an expedition cruise ship

Cruise and expedition companies

Guests taking part in a herbal wellness experience in northern Thailand

Retreat, wellness and spa businesses

A small group taking part in a cycling tour

DMCs, attractions and activity providers

An international incentive group at a hosted rooftop event in Singapore

Sports, events and special-interest travel organisers

Early access

Join early access. Your first complete marketing campaign is free when invited.

Verify your email now. We invite small groups as testing capacity opens. When invited, your free credit covers a complete email sequence, platform-specific social posts, ads and a schedule for one tour, package, travel experience or event. Retries and individual rewrites won’t use another credit during early access.

Everything for one tour, package, travel experience or event
Be among the first to try it
Tell us what would make it more useful

What to know

Questions about the software and early access

Learn what Sell the Trip prepares, what you provide and what happens after you join.

What marketing will Sell the Trip prepare?

For one tour, package or travel experience, Sell the Trip prepares complete emails, separate posts for each social platform you choose, ads, image and video ideas, and one schedule. If you provide a web page, the links can also show you which emails, posts or ads brought people to it.

Is Sell the Trip software or a marketing service?

Sell the Trip is self-serve software, not an agency or publishing service. Add the details of the tour, package or travel experience you want to promote and it prepares the emails, social posts, ads and schedule for you to review and edit.

Does Sell the Trip send or publish anything?

No. Sell the Trip never sends or publishes anything for you. You can edit each item, copy it into the tools you already use, or download everything as one document.

Will the writing sound like AI?

The writing is designed to be plain, specific and natural. It avoids stock travel phrases and made-up urgency. You can review, edit or rewrite every item before you use it.

What happens to files I upload?

Uploaded files are private. You can delete them immediately, and any remaining source files are removed automatically after 30 days. The tour, package or travel experience details and finished work you save remain until you delete them. Our privacy notice explains how files are retained and how the paid Gemini API is used.

How does the free first credit work?

The free credit covers the emails, social posts, ads and schedule for one tour, package, travel experience or event. Retrying something that failed or rewriting an individual item will not use another credit during early access.

When will early-access invitations begin?

We invite small groups as testing capacity opens. People who have verified their email will hear from us first.

Can it match our business’s voice?

Sell the Trip can suggest a tone based on your own material, and you can change it before anything is written. Emails can be signed by your company or by a person you choose.

How do I provide information about my tour, package or travel experience?

Paste a public website or landing-page link, upload a Word or PDF file, or describe what you are promoting in your own words. Sell the Trip reads what you provide, pulls out the useful details and asks about anything important that is missing or unclear.

What information do I need?

You’ll check details such as the dates, price, inclusions and booking deadline. You’ll also choose when and where to promote it, who you hope to reach and how interested customers should respond. A rough bookings goal is optional.

What if I don’t have a landing page?

Emails and some social posts can ask people to reply, call, email, use WhatsApp or send a direct message. Google Search and paid social ads still need a secure web page to send people to, so you will see a warning beside those ads until you add one.

Can Sell the Trip guarantee more bookings?

No. Sell the Trip helps you explain and promote your tour, package or travel experience clearly, but bookings also depend on the offer, price, timing, the people you reach, your advertising budget and market demand.

Have a new tour, package or travel experience to promote?

Get the emails, social posts, ads and schedule ready in minutes.

Join early access

You’ve created a new tour, package or travel experience. Now you need to promote it.

Turn what you’ve created into ready-to-edit marketing in four steps.

Add the tour, package or experience details

Check the important information

Choose how and when to promote it

Review and use the finished work

See everything prepared to promote this North Norway voyage.

Five emails, ready to edit.

A winter voyage we wanted you to hear about.

The question I hear most after the aurora one.

A note about the aurora and the daily route.

A few practical details before you decide.

A short note before bookings close.

Ads for people discovering the trip and people already interested.

North Norway Expedition · Small-Ship Voyage · Tromsø February 2028

The full six-week schedule.

Sell the Trip prepares the work. You make every final decision.

A winter week that begins in Tromsø

Ready to prepare the marketing for your own tour, package or travel experience?

Once the details are ready, the marketing work begins.

Complete writing, not a page of ideas

A plan for what goes out when

Consistent details across every piece

For businesses that create and sell travel experiences.

Travel agencies and tour operators

Hotels, resorts and hospitality teams

Cruise and expedition companies

Retreat, wellness and spa businesses

DMCs, attractions and activity providers

Sports, events and special-interest travel organisers

Join early access. Your first complete marketing campaign is free when invited.

Questions about the software and early access

Get the emails, social posts, ads and schedule ready in minutes.